"The importance of quality for an enterprise is increasingly obvious. The level of product quality is one of the manifestations of whether an enterprise has core competitiveness. Since the establishment of Xinhuida for 20 years, the management and control experience has been very rich, and the requirements for product quality are relatively strict." Recently, Liang Zijian, deputy general manager of the business department of Shunde Xinhuida Electronics Co., Ltd., Foshan City, said in an interview with the reporter of Qinggor Information - Heating Information.

Foshan Shunde Xinhuida Electronics Co., Ltd. was registered in 2006, but its predecessor has been established since 1997. In fact, it has been in the industry of missing insurance for nearly 20 years. It can be said that it is the first batch of enterprises in Shunde to engage in and develop the cause of missing insurance.

The company has one of the best R&D teams in the industry, and its existing products have applied for more than 20 patents, including appearance patents, circuit design, etc. Xinhuida's customers range from Wanjiale to Wanhe, and its product applications range from gas water heaters to wall-mounted stoves. It is slowly expanding the market step by step, involving a wider range of products. At present, it is mainly aimed at domestic market brands, and has cooperated with well-known enterprises in the wall-mounted furnace industry such as Dixon, Jiantai, Dongyuan, Wanhe and Wanjiale. The corresponding products occupy 60%~70% of the wall-mounted furnace market.

Start from the product and use the product to "establish life"

Today, with the rapid development of the market economy, the competition among enterprises is becoming increasingly fierce, and the importance of quality for an enterprise is increasingly obvious. The level of product quality is one of the manifestations of whether an enterprise has core competitiveness. "Xinhuida has been rich in management and control experience since its establishment for 20 years, and the requirements for product quality are relatively strict", President Liang told the reporter: "The company will first start from the source, focus on components and materials, and carefully select suppliers with superior materials; secondly, in the process part, the production process of the whole product strictly focuses on the quality of eight key components". From the incoming materials of key components, the inspection of semi-finished products, the three processes of assembly, and the delivery of finished products, each step needs to be fully inspected to achieve better product quality.

In today's era of "all-pervasive" electronic products, the products without warranty guarantee the safety of millions of household electricity. General Manager Liang also said: "Leakage protection is the first line of defense for water heater and other products. Therefore, the requirements for safety and stability in the use of products are very high." For this part of components, the process flow is the key. Although it is difficult to simulate the consumer's use environment, and some rural areas have the problem that the electricity environment is not so standardized, Xinhuida has constantly adapted to the market, and has done a good job in product anti-interference, moisture-proof and other aspects, step by step to develop a better sealing mold to enhance the leak-proof sealing, and constantly practice the process of product optimization.

Only with improved technology and perfect service can we have more confidence

As we all know, product R&D and innovation are the driving force of enterprise development. The reporter learned that Xinhuida's products with missing warranty are now in a relatively stable situation, and the next research and development goal is product intelligence. General Manager Liang told the reporter: "The company also focused on the equipment part. In the production process, intelligent semi-automatic equipment is used to replace manual work. It is easy to form a favorable situation for enterprises to improve quality and save production costs."

When talking about customers and services, Mr. Liang confidently said: "The reliability of the company's products that are not guaranteed is favored by the market, and the cost-effectiveness ratio is also competitive in the market, which is a high-quality and low-cost product." Xinhuida also has its own set of after-sales service teams, which are specially set up to directly serve consumers, not only to solve their own product problems, but also to cooperate with manufacturers to track user usage, Solve the problems in the process of customer use, and strive to provide users with a more complete experience. Mr. Liang stressed that "the market decides everything, and only by striving to win the recognition of customers in all aspects, can enterprises have a better foothold in the market."

At the end of the interview, when talking about the enterprise's prospects and development direction, President Liang said: "At present, while taking the domestic market as the core market, we have begun to develop the Southeast Asian market (the export proportion has accounted for 20% of the total company's sales, mainly in Russia, Vietnam and other countries). We will seek customers through the form of exhibitions to seek a larger market."